Friday, 23 September 2011

If I could change the world... will the Facebook Timeline come to brand/business profile pages?

Last night at its developer conference, f8, Facebook debuted its game-changer: Timelines.

Rather than another clone of Google+ functionality, Facebook have launched a new paradigm and replaced its iconic Wall. All the buzz so far is about what this means for users and their interaction with each other. But what does this mean for brands and will they get a Timelines-style makeover on brand/business pages too? If so, what does this mean for the way they interact with consumers?

Wednesday, 21 September 2011

The new kid on the block - Google+ is open for business

Yesterday, Google+ went live.

Rather than simply flicking a switch to open sign-ups, they went live with 9 new features... and another 7 today!

They also made a killer play in new generating sign-ups - they stuck a huge arrow on the Google search page, the world's most visited webpage.

Sunday, 18 September 2011

Imitation is the sincerest form of flattery... Part II - Facebook's strategy to beat Google+ is simply to copy their features

Back in July, I posted about how Google+ is not a Facebook clone despite what some poorly informed bloggers might have you believe. I also looked at how Facebook could launch its own implementation of "Circles" and how its partnership with Skype would allow it to take on Google+ "Hangouts".

However, I couldn't have predicted just how brazen Facebook would be in ripping off Google+'s features to try and defend against its fledgling rival.

Sunday, 11 September 2011

We know where you live... why Google, Facebook and co want your information... and why you will give it to them

Over the past couple of years we have heard privacy controversies regarding the data that companies like Facebook and Google collect from you. Far from being a passing trend, this is the future of these businesses and your dealings with the Internet.

These companies need your data to survive. And not only will you give it to them but you will want them to have it.

Saturday, 10 September 2011

Stay away from my brand: labels that don't want your business

We've all heard the phrase "there's no such thing as bad publicity". But lately, brands have decided that's not always true.

A few years ago, Burberry did its best to distance itself from British "chav culture" and today Lacoste has asked Norwegian police to stop Anders Breivik from wearing their brand. Abercrombie and Fitch have even gone as far as offering to pay the cast of Jersey Shore not to wear their label!